Healthcare campaigns elect months and colors as a strategy for raising awareness among the population about health issues. They started with the aim of warning about the danger of some pathologies and encouraging prevention, as well as the search for early diagnosis, with the main objective of preserving life and defending the well-being and care of people.
Campaigns like “Pink October” and “Blue November” are some of the best known by the public.
Companies, media, hospitals, public institutions and non-governmental organizations embrace the cause and start lighting spaces according to the color of the month, promoting actions that are of paramount importance to encourage quality of life, expanding the dissemination of topics related to the health care often considered taboo.
The Pink Day and Blue Day at Zilia
Zilia, in partnership with the Insurance and Benefits Brokerage THB, promoted, on October 29, “Pink Day: awareness and care for the prevention and early diagnosis of breast cancer” and, on November 19, the “Blue Day: awareness and care for the prevention and early diagnosis of prostate cancer”. These actions took place at Zilia’s facilities in Atibaia/SP and Manaus/AM.
The campaign initiative came from the HR and OSH (Occupational Health and Safety) departments, with the aim of raising awareness among employees about the importance of early detection of breast cancer in women, and prostate cancer in men, in addition to encourage the adoption of healthy habits.
The events were attended by professionals working in the health promotion segment with years of experience to clarify doubts, such as Juliana Ribeiro – Nurse at THB Group Brazil, and Lucas Torres – Nursing Technician.
More than 300 employees at Zilia, “put on their shirts” in the colors of the most publicized campaigns and embraced by people around the world. Freebies were offered as an important reminder to take periodic exams.
Awareness about fighting breast cancer
Pink October is dedicated to raising awareness of the fight against breast cancer, and was created in the United States in the 1990s. It is one of the most popular annual awareness campaigns in Brazil, which aims to increase the prevention and early diagnosis of cancer of breast, one of the main types among women today. The search for professional help is essential in the fight against breast cancer, because, according to a survey by the National Cancer Institute, more than 65,000 women develop the disease annually.
Awareness about fighting prostate cancer
Preventing prostate cancer is the main objective of Blue November, an awareness campaign that was born in Australia and arrived in Brazil with force, having as a symbol, in addition to the blue color, the mustache, a strong reference to the male audience.
The actions developed during the month of November are intended to raise awareness about prostate cancer, which annually affects more than 1.3 million men across the planet, according to the National Cancer Institute. This disease is the second most common among male patients, second only to lung cancer.
“The sooner we start prevention, the healthier we have ahead of us and the easier it is to treat diseases that are still at an early stage. I thought the Pink October and Blue November actions promoted by Zilia were extremely important. There were two very important days for the awareness of employees through health education. Congratulations, Zilia!”, declared Juliana Ribeiro, Nurse at THB Group Brasil – participant in the doubt shifts of the two events at Zilia.
The result of Zilia’s mobilization is quite positive, as it helps employees to take care of their health in a preventive way and not just to seek a cure for the illness that has already been consummated, that is, it is a significant change in their lives, which it also provides a safer and healthier corporate environment.
